There’s nothing more exciting or terrifying than a sales meeting. On one side, you’re happy someone has shown interest in your product. On the other, the pressure can manifest as anxiety and an uncomfortable sensation in your stomach.
Ultimately, the goal of every sales meeting is to close the deal or move it toward that result. To do so, it’s important to know how and when to talk about your solution and your company. Remember, you’re not selling to businesses, you’re selling to people.
Knowing when to unleash that sales pitch is what makes sales pros … well, pros. So, how do you know when it’s that perfect time? Fortunately, there’s something I like to call the “master tip” for closing more deals. It works under any circumstance -- regardless of your industry or product -- and it’s a personal sales meeting agenda.
